Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a new performance measurement solution for connected TV (CTV) advertisers. The platform enables marketers to track real business outcomes—like site visits, leads, and sales—directly tied to ad exposure on streaming platforms.

This launch marks a major step in bringing performance accountability to CTV campaigns outside the US, positioning Teads as a pioneer in connecting brand awareness with tangible results across global markets.

Turning the Big Screen Into a Performance Channel

Traditional CTV advertising has long been measured through surface-level metrics such as impressions and completion rates. Teads’ CTV Performance changes that narrative by introducing data-driven insights that connect exposure to action.

“At Teads, we believe every screen can be an outcome-driving screen—CTV included,” said Hugues Templier, CTV Business Lead at Teads. “With this launch, we’re bridging the gap between brand and performance while making advanced measurement and optimization accessible to more advertisers.”

The innovation supports Teads’ broader omnichannel vision, empowering brands to leverage premium streaming environments not just for awareness but also for mid-funnel conversions with measurable impact.

Proving CTV’s Performance Power

The effectiveness of CTV Performance has already been demonstrated. In a campaign for Men’s Wearhouse, Teads’ new solution connected brand awareness to measurable outcomes across premium streaming and video environments. The campaign recorded over 41,000 site visits and 50,000 incremental store visits, proving that CTV can now play a quantifiable role in driving conversions.

How Teads’ CTV Performance Works

Advertisers using the platform gain access to a powerful set of tools designed to deliver measurable and optimized campaign outcomes:

• Precise Attribution: Confidently connect CTV exposure to site visits and conversions using Teads’ Universal Pixel.

• Smart Delivery: Serve impressions only when cross-device measurement is possible, leveraging Teads’ household graph.

• Outcome Optimization: Target viewers most likely to take action, identified through Teads’ proprietary algorithm.

• Engaging Creatives: Use high-impact ad formats tailored for the CTV experience, featuring interactive overlays developed with Teads Studio.

Expanding CTV Accountability Worldwide

Currently in beta, CTV Performance is available across key markets, including the US, EU5, and APAC regions. Teads plans a broader rollout soon, with additional creative formats and advanced measurement features on the horizon.

By making CTV measurable, Teads is reshaping how advertisers perceive connected TV—not just as a branding tool but as a performance-driven medium capable of influencing every stage of the marketing funnel.

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Cordial, a leader in enterprise messaging and customer engagement, has joined the Shopper Context Protocol (SCP) — an emerging open standard designed to preserve shopper intent and context across AI-powered ecosystems. The move positions Cordial at the forefront of a marketing shift where AI agents, not humans, increasingly drive purchase decisions.

The announcement coincides with Cordial’s new report, The Intent Divide, which highlights a troubling gap between what brands measure and what consumers actually mean. The report reveals that 40% of marketers lose revenue due to misread intent, while nearly half of consumers lose trust when brands get personalization wrong.

Fixing the Missing Layer Between Attention and Transaction

Earlier this month, OpenAI, Stripe, and Shopify launched the Agentic Commerce Protocol (ACP), enabling AI assistants to autonomously complete transactions. But ACP left one major gap — context.

While ACP defines how an agent executes a purchase, it doesn’t carry over who the shopper is, what their past interactions were, or what motivates their buying decisions. Enter SCP.

The Shopper Context Protocol acts as the connective tissue between attention and transaction. It allows preferences, loyalty data, and behavioral intent to travel safely between AI agents, channels, and retailers — ensuring personalization remains intact in the era of agentic commerce.

“Marketers don’t just need to reach people. They need to recognize them,” said Matt Howland, President of Cordial. “SCP gives AI the context to do that safely, so brands can show up inside agent environments with the same empathy and relevance they’ve earned elsewhere.”

AI Has Collapsed Curiosity Into Conversion

According to The Intent Divide report, the marketing funnel as we know it is disappearing. AI-driven agents are compressing the path from curiosity to conversion, often leaving brands struggling to keep up.

Some key findings from Cordial’s study include:

• 1 in 3 consumers already use AI-powered agents for product research or shopping.

• 64% of marketers admit their data is used only for planning, not real-time decision-making.

• 47% have no strategy for how their brand will appear in personal AI agents like ChatGPT or Perplexity.

• 43% say misreading intent destroys trust long before it hits revenue.

“The funnel isn’t shrinking — it’s collapsing,” said Jeremy Swift, CEO of Cordial. “Brands that can’t carry context into these new agentic environments will lose visibility at the moment that matters most — the moment of intent.”

SCP: A Protocol, Not a Platform

Unlike proprietary tools, the Shopper Context Protocol is an open, privacy-preserving standard built for interoperability. It works across agentic ecosystems and brand-owned systems using a three-layer structure:

• Discovery Layer (ACP/Product Feed): AI searches for relevant products.

• Context Layer (SCP): Shopper history, preferences, and intent data.

• Transaction Layer (ACP/AP2): Checkout and payment execution.

Retailers can enable SCP support through DNS records, similar to how MX records function in email. This allows AI assistants to securely query shopper context through OAuth-like permissions. Implementation takes 2–4 days, requires no fees, and is compatible with any AI environment.

Redefining Personalization in the Agentic Era

By joining SCP, Cordial signals its commitment to a context-aware marketing future, where personalization doesn’t end when AI takes the wheel. As agentic commerce scales, SCP could become the backbone that keeps consumer trust intact — ensuring intent, not just interaction, drives the next generation of digital experiences.

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Snappy Kraken, a leading martech innovator for financial advisors, has unveiled its new real-time, bidirectional CRM integration—a first in the advisor marketing space. This update positions Snappy Kraken as the only platform that fully unifies CRM, marketing automation, and analytics into a single connected ecosystem.

The integration allows continuous synchronization between an advisor’s CRM and the Snappy Kraken platform, removing the need for manual imports and ensuring that client and prospect data stays accurate and current. Pre-built integrations with major systems like Redtail, Orion, Salesforce, and Practifi make adoption seamless, while open architecture simplifies future integrations with new CRM vendors and custom setups.

Fixing the Data Disconnect in Wealth Management

For years, fragmented CRM and marketing systems have slowed advisor growth, introduced compliance risks, and led to inconsistent client data. Snappy Kraken’s new CRM integration eliminates that friction by connecting CRM data directly with marketing automation in real time.

The result is a unified, compliant, and AI-ready infrastructure that enhances data accuracy, supports timely follow-ups, and enables deep personalization at scale. “Innovation only matters when it creates better client experiences and truly drives growth,” said Robert Sofia, CEO of Snappy Kraken. “Advisors and firms don’t need more software. They need a modern growth stack that connects CRM, marketing automation, and analytics. This release makes that possible with one simple authentication.”

From Data to Dollars: Connecting Marketing to AUM

The integration builds on Snappy Kraken’s recently launched enterprise-level AUM Pipeline Dashboard, which connects firm-wide marketing activity directly to assets under management (AUM). A new advisor-level dashboard adds even more insight, showing individual advisors how their marketing efforts translate into asset growth.

By pulling data from CRM systems and marketing pipelines, the dashboard tracks lead progression and potential AUM tied to each opportunity. Advisors gain a clear, measurable link between their digital engagement strategies and business outcomes.

A Self-Updating Growth Ecosystem

With real-time synchronization now at its core, Snappy Kraken’s Smart Growth Suite evolves into a self-updating growth ecosystem. The platform enables:

• Automated lead conversion through unified data flows.

• Intelligent segmentation based on real-time behavioral insights.

• Personalized engagement that aligns with compliance standards.

• Centralized analytics connecting marketing activity to revenue and AUM.

Advisors can now rely on live, accurate data for smarter marketing decisions and stronger client relationships—without the overhead of manual updates.

Bridging the Industry’s Integration Gap

The 2025 Kitces AdvisorTech Study found that nearly half of advisory firms use CRMs as their central technology hub, but fewer than one-third have automated data flows between systems. Firms with fully integrated stacks reported 25% higher satisfaction with their technology, highlighting the growing demand for real-time connectivity.

Snappy Kraken’s CRM integration addresses that gap head-on, delivering what the wealth management industry has long needed: a truly synchronized, growth-focused martech ecosystem designed to scale with modern advisory practices.

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Typeform has officially stepped beyond its origins as a form builder with the launch of its new AI engagement platform, marking a major evolution for the company and its millions of users.

Built on insights from over one billion anonymized responses, the platform integrates forms, automation, and data analytics into one unified, enterprise-grade system designed to help small and medium-sized businesses (SMBs) capture richer data, drive engagement, and convert responses into measurable results.

“This launch represents a defining moment not only for Typeform but for the millions of small businesses ready to harness AI,” said Aleks Bass, Chief Product Officer at Typeform. “With this evolution, we’re democratizing automation and intelligence, giving every team superpowers once reserved for enterprises.”

One Platform to Replace the Multi-Tool Chaos

Until now, SMBs have juggled multiple disconnected tools to build forms, track responses, nurture leads, and convert customers. Typeform’s new platform brings all of these functions under one roof, transforming complex workflows into simple, conversational experiences.

Early adopters report launching campaigns in minutes instead of days and boosting completion rates by up to 20%, showing that streamlined automation can deliver real-world impact without sacrificing user experience.

Unveiled during Typeforum 2025, the company’s virtual product launch event, this release signals Typeform’s next chapter—one focused on turning every interaction into a growth opportunity.

AI That Builds, Learns, and Responds

At the core of Typeform’s new platform lies Typeform AI, now available in beta. This intelligent system crafts high-performing forms and workflows from a simple chat prompt, optimizing structure, tone, and flow for engagement and data quality.

Supporting tools like FAQ with AI and Clarify with AI introduce real-time, form-embedded intelligence that can answer questions on the spot, reducing drop-offs and improving completion accuracy.

Typeform also adds video and audio blocks, allowing users to create multimodal experiences that feel more natural and personal. Respondents can reply through text, video, or voice—making interactions both human and data-rich.

From Responses to Revenue

Beyond smarter forms, the platform empowers SMBs to act on insights instantly. Key features include:

• Contacts: Unify and segment audience data across forms and sources.

• Automations: Follow up instantly with personalized workflows that convert.

• Enrichment & Follow-ups: Blend first-party data with trusted third-party insights for a fuller customer view.

• Smart Insights: Summarize and interpret responses automatically, surfacing clear next steps.

• Payments Integration: Accept PayPal, Stripe, and other payment options directly within Typeform, closing the loop between interaction and transaction.

Abir Syed, Co-Founder of UpCounting, summed it up: “What used to take our team hours now takes minutes. Typeform’s thoughtful use of AI helps us automate manual work while preserving the personal touch that builds real relationships.”

A Glimpse Into the Future of Engagement

Typeform’s AI engagement platform is more than an upgrade—it’s a reimagining of how digital engagement works for SMBs. The company plans to expand its offering with richer integrations, deeper analytics, and new interaction formats that keep pace with the evolving landscape of AI-driven marketing.

By combining human-centered design with AI intelligence, Typeform is setting a new standard for engagement—where every form, conversation, and click moves businesses forward.

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Jetico, a longtime developer of trusted data wiping software, has introduced a new AI-powered data classification feature within its BCWipe Enterprise Edition. The update integrates directly into Jetico’s central management console, giving organizations a unified solution to classify, identify, and securely erase sensitive data.

The feature leverages AI-driven semantic understanding to automatically categorize files based on their content—enhancing compliance, data governance, and operational efficiency.

“Managing data today isn’t just about volume, but variety too,” said Hannaleena Pojanluoma, CEO of Jetico. “With Jetico’s AI-powered classification, users can automatically organize data based on meaning, making it easier to find what matters, protect sensitive files, and maintain compliance.”

Key Capabilities:

• Local AI Processing: All classification happens on the user’s endpoint, ensuring full confidentiality and eliminating external data transfers.

• Predefined Categories: Built-in templates help quickly sort sensitive information based on compliance requirements.

• Custom, Trainable AI Models: Users can upload sample files to create custom semantic categories, improving accuracy.

• Enhanced Search Functionality: Enables category-based queries to locate or exclude specific data types efficiently.

• Integrated Compliance Workflow: Works seamlessly with Jetico Central Manager and BCWipe for secure, centralized data lifecycle management.

By embedding AI classification directly into its data erasure platform, Jetico aims to help enterprises strengthen governance frameworks and ensure sensitive data is managed and destroyed according to regulatory standards.

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SymphonyAI, a global leader in Vertical AI product platforms, has launched IRIS Forge, a new capability within its IRIS Foundry Industrial AI platform, designed to help manufacturing and process teams create, deploy, and scale AI-powered applications in just hours instead of months.

Built on IRIS Foundry’s unified industrial data foundation, Forge provides a secure, governed environment that connects assets, systems, and processes through a DataOps layer supporting OT protocols, SOC 2 compliance, and role-based access controls.

With IRIS Forge, engineers and operators can use natural-language prompts and contextualized industrial data to design, test, and deploy production-ready AI applications—without needing data science expertise. The platform simplifies the creation of use cases such as predictive maintenance, energy optimization, and quality monitoring, turning operational insights into scalable AI solutions.

Key features include:

• Industry-specific design: Purpose-built for manufacturing, energy, and utilities with pre-configured data models.

• No-code customization: Enables frontline teams to innovate rapidly.

• One-click deployment: Scales solutions from single sites to enterprise-wide rollouts.

• Integrated governance: Ensures consistency, security, and compliance through IRIS Foundry.

Global system integrators and partners can also leverage IRIS Forge to develop and deliver custom industrial AI applications across industries while maintaining Foundry’s governance standards.

The launch follows SymphonyAI’s recent recognition by Verdantix as a Leader in Industrial AI Analytics Software and Industrial Data Management Solutions for 2025, underscoring its leadership in accelerating AI adoption across operations.

“With IRIS Forge, every engineer and operator becomes an AI innovator,” said Prateek Kathpal, President of SymphonyAI Industrial. “It brings the power of enterprise AI to the shop floor—enabling teams to build, deploy, and scale secure industrial applications faster than ever.”

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SouthernCrossAI (SCX.ai) and SambaNova Systems have partnered to launch Australia’s first ASIC-based sovereign AI cloud, a platform designed to provide governments and enterprises with secure, high-performance, and energy-efficient onshore AI infrastructure. The collaboration marks a major step in Australia’s mission toward digital independence and sustainable technology leadership.

“For the first time, Australian organisations can run advanced AI entirely onshore — without compromising speed, security, or sovereignty,” said David Keane, CEO of SouthernCrossAI. “Our partnership with SambaNova ensures that every model, byte, and computation remains protected within Australia’s borders while improving efficiency and reducing energy use.”

Rodrigo Liang, CEO of SambaNova Systems, added: “Together with SCX, we’re ushering in a new era of sovereign AI — combining the most advanced hardware with a fully compliant national cloud that aligns technical excellence with strategic independence.”

Built for Sovereignty and Security

At the foundation of the SCX sovereign AI cloud are SambaNova’s SN40L chips, delivering enterprise-scale inferencing performance. All data, models, and logs are processed entirely within Australian jurisdiction, adhering to the nation’s highest standards for privacy, protection, and regulatory compliance.

This architecture ensures that Australia joins global leaders in secure, sovereign AI infrastructure.

Designed for Efficiency and Sustainability

Leveraging ASIC-based technology, the platform achieves up to 10× greater energy efficiency than traditional GPU clusters, supported by partnerships with renewable energy providers. The rollout will be backed by state initiatives, driving green innovation and high-tech job creation across Australia’s growing digital economy.

Enterprise-Ready AI at Scale

The SCX platform supports both commercial and open-source foundation models — including OpenAI, Meta’s Llama models, Google’s Gemma, and DeepSeek — alongside customer-owned, fine-tuned models hosted under full intellectual property control.

The first cloud node will launch in New South Wales by late 2025, followed by South Australia in 2026, enabling low-latency, nationwide connectivity for sectors such as healthcare, research, and public administration.

Platform Highlights:

• ASIC-Based Performance: ~3× higher inference throughput with lower power consumption than leading GPU clouds.

• Energy Efficiency: Targets ~10× reduction in energy cost per inference, supporting national sustainability goals.

• Model Flexibility: Supports top open-source and proprietary models, including SCX’s Project MAGPiE, a fine-tuned model built for Australian use cases.

• Nationwide Rollout: Initial NSW node (2025), SA node (1H26), with expansion to all states by end-2026. Deployments leverage existing datacenters to reduce capex and carbon footprint.

“With IRIS Forge, every engineer and operator becomes an AI innovator,” said Keane. “By combining world-class performance with national-level data assurance, SCX’s infrastructure will serve as the technology backbone of Australia’s AI future.”

SouthernCrossAI (SCX.ai) and SambaNova Systems have partnered to launch Australia’s first ASIC-based sovereign AI cloud, a platform designed to provide governments and enterprises with secure, high-performance, and energy-efficient onshore AI infrastructure. The collaboration marks a major step in Australia’s mission toward digital independence and sustainable technology leadership.

“For the first time, Australian organisations can run advanced AI entirely onshore — without compromising speed, security, or sovereignty,” said David Keane, CEO of SouthernCrossAI. “Our partnership with SambaNova ensures that every model, byte, and computation remains protected within Australia’s borders while improving efficiency and reducing energy use.”

Rodrigo Liang, CEO of SambaNova Systems, added: “Together with SCX, we’re ushering in a new era of sovereign AI — combining the most advanced hardware with a fully compliant national cloud that aligns technical excellence with strategic independence.”

Built for Sovereignty and Security

At the foundation of the SCX sovereign AI cloud are SambaNova’s SN40L chips, delivering enterprise-scale inferencing performance. All data, models, and logs are processed entirely within Australian jurisdiction, adhering to the nation’s highest standards for privacy, protection, and regulatory compliance.

This architecture ensures that Australia joins global leaders in secure, sovereign AI infrastructure.

Designed for Efficiency and Sustainability

Leveraging ASIC-based technology, the platform achieves up to 10× greater energy efficiency than traditional GPU clusters, supported by partnerships with renewable energy providers. The rollout will be backed by state initiatives, driving green innovation and high-tech job creation across Australia’s growing digital economy.

Enterprise-Ready AI at Scale

The SCX platform supports both commercial and open-source foundation models — including OpenAI, Meta’s Llama models, Google’s Gemma, and DeepSeek — alongside customer-owned, fine-tuned models hosted under full intellectual property control.

The first cloud node will launch in New South Wales by late 2025, followed by South Australia in 2026, enabling low-latency, nationwide connectivity for sectors such as healthcare, research, and public administration.

Platform Highlights:

• ASIC-Based Performance: ~3× higher inference throughput with lower power consumption than leading GPU clouds.

• Energy Efficiency: Targets ~10× reduction in energy cost per inference, supporting national sustainability goals.

• Model Flexibility: Supports top open-source and proprietary models, including SCX’s Project MAGPiE, a fine-tuned model built for Australian use cases.

• Nationwide Rollout: Initial NSW node (2025), SA node (1H26), with expansion to all states by end-2026. Deployments leverage existing datacenters to reduce capex and carbon footprint.

“With IRIS Forge, every engineer and operator becomes an AI innovator,” said Keane. “By combining world-class performance with national-level data assurance, SCX’s infrastructure will serve as the technology backbone of Australia’s AI future.”

Get in touch with our MarTech Experts.

As enterprises race to turn data into real-time intelligence, Lumen Technologies (NYSE: LUMN) and Palantir Technologies Inc. (NASDAQ: PLTR) are forming a strategic alliance to overcome one of AI’s biggest challenges — connecting powerful intelligence platforms with the high-performance network infrastructure needed to power the next wave of digital transformation.

The companies announced a multi-year, multi-million-dollar partnership aimed at helping businesses across industries deploy AI faster, more securely, and at scale within complex multi-cloud environments. The partnership combines Palantir’s Foundry and Artificial Intelligence Platform (AIP) with Lumen’s Connectivity Fabric, a next-generation digital networking solution purpose-built for AI-driven operations.

“Palantir frees data, while Lumen moves it,” said Kate Johnson, CEO of Lumen Technologies. “Together, we’re uniquely positioned to help enterprises unlock their AI ambitions with unprecedented scale and speed. By bringing AI into real-world operations through a connected ecosystem, we’re empowering businesses to reinvent how they operate, compete, and grow.”

A Connected Ecosystem for the AI Era

This partnership is part of Lumen’s broader connected ecosystem strategy, which integrates its high-performance network and digital platforms with leading technology partners. By aligning Palantir’s AI capabilities with Lumen’s global infrastructure, the collaboration provides enterprises with a tested path to operationalize AI at scale.

Together, the companies will deliver AI-enabled network designs that allow organizations to:

• Move and manage data securely across multi-cloud and hybrid environments.

• Enhance AI applications with lower latency and reduced operational costs.

• Simplify IT complexity while enabling continuous learning and adaptation.

• Accelerate business transformation with built-in automation and intelligence.

“American companies need to unlock immediate value from AI,” said Alex Karp, co-founder and CEO of Palantir Technologies. “We’re proud to work with Lumen to enable the infrastructure and intelligence layers for our customers to become AI winners.”

Proven Collaboration

The partnership builds on existing collaboration between the two firms. In September, Lumen announced its adoption of Palantir Foundry and AIP to modernize its own operations — streamlining processes, improving service delivery, and accelerating innovation across its digital ecosystem.

By fusing Palantir’s AI intelligence layer with Lumen’s digital infrastructure, the companies are redefining how enterprises can move, manage, and act on data in real time — transforming AI from a concept into an operational reality.

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